Invest Kerala | Ayurveda

Medicinal Plant Preservation & Processing Unit

Development and Operation of Global Wellness City

World Class Ayurvedic Centres of Excellence

Upgradation, Development and Operation of 50 bedded AYUSH Hospital

Development of State-of-Art Yoga and Meditation centres at various locations (YOG GRAM)

Overview

Kerala has been at the forefront of Ayurvedic revolution in the country,endowed with rich biodiversity because of its natural topography comprising of all three biomes – hills, plateaus and coasts. The state government has established R&D and educational infrastructure for further developing the science of traditional medicine, and also took the lead in promoting health tourism which has been equally popular among Indian as well as foreign tourists.

Medicinal plants have been identified as one of the thrust areas by the Ministry and different programmes have been initiated for conservation of medicinal plants found in the forests and protected areas as well as cultivation of these plants in the degraded forest areas.

The Project (Hub) location is at the eastern side of Kollam district which is mostly agriculture dominated. Punalur is a hilly town and a municipality in Kollam district in the southern state of Kerala, India. It is the second largest town in Kollam and is one of the industrial towns in Kerala. It is situated 45 km north-east of Kollam and 75 km north of Thiruvananthapuram.

Medium Project
Ayurveda
Punalur inKollam district
INR 35 Cr USD 5 MN
Punalur Railway Station
Trivandrum International Airport
Cochin Port
~ 80% of theworld population is dependent on medicinal plants for health care and 20% of the pharma drugs are of plant origin.
~ 4600 flowering plants in Kerala, about 900 possess medicinal values

▪ The proposed project is to set up a Medicinal Plant Preservation & Processing Unit along with a Plantation
& Knowledge Centre in 15 acres of land at Punalur in Kollam district. The project envisages farming of medicinal plants and will have facilities for processing of the raw materials, research and development,documentation and manufacturing ofmedicines.

▪ The facility proposed at Punalur, shall produce a wide range of classical and proprietary Ayurvedic medicines,including therapeutic formulations and Food supplements. It shall offer a full range of Ayurvedic lifestyle products, including health supplements, skin and beauty careproducts.

▪ The Medicinal Plantation & Knowledge Centre would not only attract tourists to visit the garden, it would make them aware about usage of medicinal plant species. Farmers could also get first-hand information about medicinal plantation from the Centre.

• Dravya guna is a branch of Ayurveda, which deals with all drugs used in the treatment of diseases, their source, collection, preservation, preparation dosages and uses. Collection preservation and protection of specific drugs plays utmost role in Ayurveda.

• Drugs need preservation for future use in treatment. The main aim of collection and preservation of the drug is to maintain its potency by conserving its properties and action. Even the best selected and protected medicine loses its effectiveness after a certain period. Generally they are potent for one year. Strategic location of processing facilities facilitates the easy procurement and timely utilization of fresh herbs.

• GMP (Good Manufacturing Practices) certified with all modern manufacturing facilities to manufacture all types of ayurvedic formulations, most hygienically and in strict adherence to the prescribed norms coupled with the meticulous selection of raw materials provides genuineness and efficacy to all products.

• The products proposed to be manufactured include Classical medicines, Proprietary medicines and Food supplements.

• The prime objectives behind setting up of a Medicinal Plant Preservation & Processing unit along with a knowledge centre is with the intent of to provide its customers the most comprehensive Ayurveda and healthcare solutions at affordable prices and to promote, develop and sustainable technologies, through a seamless blend of traditional wisdom and modern scientific knowledge.

Market Landscape

• Increasing interest by multinational pharmaceutical companies and domestic manufacturers of herbalbased medicines is contributing significant economic growth of the global medicinal plants sector.
• The global market potential of Aloe Vera used to treat burns and added to skin creams and cosmetics was estimated in the billions of dollars.
• Export opportunities of natural products are tremendous, as the world market is looking towards natural sources for the purposes of therapeutic use as well as nutritional dietary supplements.
• The principal herbal drugs that are finding a good market in foreign countries are Aconite, Aloe, Ammimajus, Belladona, Bach, Cinchona, Cassia tora, Dioscorea, Digitalis, Ephedra, Ergot, Hyoscymus, Ipecac, Isabgol, Liquorice, Opim, Papain, Podophyllum, Pyrethrum, Rauwolfia, Rhubarb,Senna, Stramonium, Valerian, Sennaleaves, Isabgolseeds/husk and cassia toraseeds are inmaximum demand.
• The total worth of exports of AYUSH products, including extracts of medicinal herbs, has gone up from USD 352.93 in 2014-15 to USD 403.59 already in 2016-17.
• The Indian Medicinal Plant Extract market is expected to grow at a CAGR of around 22% during 2017-2022. As a result, of increased investments as well as significant demand of medicinal extract in internationals markets, there lies immense opportunity for new and existing players to tap the fast growing market which would garner huge revenue.
• India has large biodiversity and is endowed with 45,000 plant species out of which about 15,000-20,000 plants are known to have medicinal properties. With a share of 46.4%, the US is the largest importer of medicinal herbs value added products from India in 2013. Other top importer countries include Pakistan and Germany.
• The Government of Kerala offers subsidy and tax holidays to promote Ayurveda as a tourist crowd puller. As per World Health Organization (WHO) estimates, almost 80% of the population of developing countries relies on traditional medicines, mostly plant drugs, for their primary health care needs.
• Modern pharmacopoeia still contains at least 25% drugs derived from plants and many others which are synthetic analogues built on prototype compounds isolated from plants.

Investment Opportunity

▪ The growing demand for herbal products has led to a quantum jump in volume of plant materials traded within and across the countries. Interest and support for the conservation and development of medicinal plants is increasing in all parts of the world. In India, Medicinal plants sector has traditionally occupied an important position in the socio cultural, spiritual and medicinal arena of rural and tribal lives.
▪ USA and Europe are the largest markets for herbal products, accounting for nearly two-thirds of the total demand. The varied agro-climate conditions in Punalur make it suitable for growing a wide range and variety of valuable medicinal plants. Medicinal Plants are highly esteemed all over the world as a rich source of therapeutic agents for the prevention of diseases and ailments. Kerala is host to one of the largest number of quality treatment centers and the largest number of treatment methodologies. There are 18 Medicinal Plants Nurseries in Kerala.
▪ Major players in the Ayurveda sector are Kottakkal Arya Vaidya Sala, Kerala Ayurveda Pharmacy, Aluva and Nagarjuna.
▪ The Ayurveda sector in the country has approximately touched the gross market size of USD 4.4 billion, or roughly INR 30,000 crore in 2018 and the Indian market is projected to record a CAGR of 16 per cent until 2025.
▪ Kerala being instrumental in Ayurveda Science fosters multifold investment opportunities in the sector.

Capacity

A processing plant capacity of 1000 TPA is proposed

Land

Medicinal Plant Preservation & Processing Unit is proposed in 15Acres
of land at Punalur, Kollam district

Raw Material & Utilities

Seeds and propagation material, water, power, internal roads,parking area, security, Sewage Treatment Plant (STP),landscaping, pedestrian streets and other services required forthe complex.

Employment Potential

Estimated employment opportunity direct 100 and indirect 200.

Cost of the Project

The total project cost of setting up a Medicinal Plant Preservation &Processing Unit is INR 35 Crore

Means of Finance

Various government support initiatives from Central and State Government such as grants/ subsidies from Ministry of Agriculture, AYUSH etc. can be leveraged

Expected Sales Turnover

Average revenues per annum is expected to be around INR 4 – 5Crore

Sector: Ayush & Wellness

• Health and wellness tourism refers to trips that are taken by tourists with the principal purpose being to improve their health and/or wellbeing. A Global Wellness City will include the following: physical fitness programmes, spa visits, medical treatment, health farms, beauty treatment,and many different alternative therapies derived from different cultures.

Infrastructure Facilities

Kerala boasts a well-developed healthcare infrastructural strength that contribute to its position as a prominent destination for ayurveda sector. Well-developed infrastructure for wellness resorts, ayurveda in most of all parts of the state.

Well-connected road, rail, and air networks
Availability of skilled and unskilled labor at reasonable rates
Well-connected road and rail networks within the state.
International and Domestic airport

Status of the Project

• Land Availability - Approx Land Parcel – 150-200 acres
• Construction Facility – Investor is expected to construct
• Medical Infrastructure – Clinical & Non-Clinical Services including Yoga, Ayuveda, Naturopathy,Physiotherapy, Wellness / Treatment Center and Gymnasium
• Accommodation – Construction of Wellness huts, resorts, studio apartments or villas
• Retail Outlet – Construction of Retail Outlets for selling of Herbal, organic and medicinal products
• Transport Facility – Transport Facilities with proper lodging of wellness seekers and tourist

**Estimated Project Investment Cost – 500 Cr

Policy Support

• All the incentives applicable under Industrial Policy 2023
• Invest Kerala Portal is the common repository for land bank details, investor wizard,various services, schemes, lenders etc.

Nodal Department

Department of Industries and Commerce, Government of Kerala and Kerala Statr Industrial Development Corporation

Contacts

Managing Director
Kerala State Industrial Development Corporation Ltd
T.C.XI/266 Keston Road , Kowdiar,
Thiruvananthampuram-695003
Email: enquiry@ksidc.mail.org/ ipksidc@ksidcmail.org
Phone: 080 22267900

Investment Avenues/Opportunity

• Yoga, Ayurveda and Naturopathy Centres
• Wellness/ Treatment Centre and Gymnasium
• Nursery of Medicinal and Aromatic Plants
• Studio Apartments and Villas
• Transport facility for proper lodging of Wellness Seekers and Tourists
• Herbal Garden

Sector: Ayush & Wellness

With an aim to promote the concept of AYUSH, the state proposes to expand the healthcare interventions using the assistance of Indian stream of medicines. Under the project, a patient shall be able to take holistic treatment such as Ayurveda,Panchakarma, Yoga and Naturopathy. The project shall be developed under the PPP mode.

Kerala is home to a number of educational institutions in the field of AYUSH, therefore,shall establish effective and systematic teaching, training, research and development. Facilitating investors with trained manpower in the sector shall address the challenges of unemployment, ensuring sustainable employment and income generation for the youth.

Infrastructure Facilities

Well-connected road, rail, and air networks
Availability of skilled and unskilled labor at reasonable rates
Well-connected road and rail networks within the state.
International and Domestic airport

Status of the Project

• Land Availability - Approx Land Parcel – 2-3 acres
•Construction Facility – Investor is expected to construct and operate facilities with all the relevant approvals on PPP mode
• Medical Infrastructure – Services including Panchakarma, Yoga, Ayurveda, Naturopathy

**Estimated Project Investment Cost – 100 Cr

Policy Support

• All the incentives applicable under Industrial Policy 2023
• Invest Kerala Portal is the common repository for land bank details, investor wizard,various services, schemes, lenders etc.

Nodal Department

Department of Industries and Commerce, Government of Kerala and Kerala Statr Industrial Development Corporation

Contacts

Investment Avenues/Opportunity

• Establish CoEs with effective and efficient trained staff in Panchakarma,Yoga, Ayurveda and Naturopathy Centres
• Wellness/ Treatment Centre
• Nursery of Medicinal and Aromatic Plants

Sector: Ayush & Wellness

An integrated 50 bedded AYUSH hospital to be constructed at various district. These facilities will cater to larger society of nearby districts. Government of Kerala is willing to engage a Private Party (a single entity or a Consortium) through Public Private Partnership (PPP) for Development, Operation & Management of 50 bedded AYUSH hospital at multiple location. It is felt that the potential of the site can be utilized optimally if developed, operated, maintained and promoted as per prevailing standards. Thus, it is proposed that the facility to be Developed, Operated & Maintained by a bidder selected through transparent bidding process

These centers would provide a plethora of treatments and provide utmost satisfaction to customers in the most efficient and effective manner.

Infrastructure Facilities

Well-connected road, rail, and air networks
Availability of skilled and unskilled labor at reasonable rates
Well-connected road and rail networks within the state.
International and Domestic airports

Status of the Project

• Land Availability - AApprox Land Parcel – 50 acres
•Construction Facility –The project is to be completed and funded through a PPP model on Design,Build, Finance, Operate, Maintain and Transfer (DBFOT).
• Medical Infrastructure – Services including Panchakarma, Yoga, Ayurveda, Naturopathy

**Estimated Project Investment Cost – 150 Cr

Policy Support

• All the incentives applicable under Industrial Policy 2023
• Invest Kerala Portal is the common repository for land bank details, investor wizard,various services, schemes, lenders etc.

Nodal Department

Department of Industries and Commerce, Government of Kerala and Kerala Statr Industrial Development Corporation

Contacts

Investment Avenues/Opportunity

To develop 10 existing Ayurvedic Hospitals as specialized wellness centre for specific diseases like Diabetes, Hypertension, Migraine, Infertility, Lifestyle disorders, skin disorders etc.
• Panchakarma, Kshar Sutra, Agni Karma Therapy, Leech
• Therapy, Naturopathy, Homeopathy and Siddha system of medicine.

Sector: Ayush & Wellness

The proposed project is to set up state of art Yog grams with best of the facilities to help people leading healthier life and reduce stress. The proposed Yog Gram will be a standard, licensed and well-equipped Yoga centre with state-of-the-art facility and space large enough to contain about 50 people at a time. This centre will have the facility topractice Yoga in relaxing atmosphere..

Infrastructure Facilities

Well-connected road, rail, and air networks
Availability of skilled and unskilled labor at reasonable rates
Well-connected road and rail networks within the state.
International and Domestic airports

Status of the Project

• Land Availability - AApprox Land Parcel – – 2-3 acres
• Medical Infrastructure – Services including Yoga and Meditational activities

**Estimated Project Investment Cost – 5 Cr

Policy Support

• All the incentives applicable under Industrial Policy 2023
• Invest Kerala Portal is the common repository for land bank details, investor wizard,various services, schemes, lenders etc.

Nodal Department

Department of Industries and Commerce, Government of Kerala and Kerala Statr Industrial Development Corporation

Contacts

Investment Avenues/Opportunity

This centre will have the facility for yoga to practice yoga in fun – filled and relaxing atmosphere.

Impact On The Economy

Get to Know Us: Kerala's Investment Destination of Choice.

Impact On The Economy

Get to Know Us: Kerala's Investment Destination of Choice.

Impact On The Economy

Get to Know Us: Kerala's Investment Destination of Choice.

Impact On The Economy

Get to Know Us: Kerala's Investment Destination of Choice.

Impact On The Economy

Get to Know Us: Kerala's Investment Destination of Choice.