Invest Kerala | Export Promotion Policy (Draft)

Need for Export Promotion Policy

The Export Promotion Policy of Kerala State reflects the government's commitment to unlocking the full potential of the state's exports. It emphasises the importance of collaboration between industry, government, and academia to drive innovation, enhance productivity, and create sustainable and inclusive growth. Through targeted strategies and initiatives, the policy seeks to empower exporters, open new avenues for trade, and position Kerala as a preferred destination for international business partnerships.

Kerala – Exports Scenario

Kerala’s economic growth is fuelled by sectors such as tourism, healthcare, IT, food processing, spices, rubber, ayurveda, electronics, handlooms, apparels and garments, coir, seafood, and traditional products such as wood carvings, designer jewellery, among others. Kerala produces more than 70% of India’s natural rubber , and contributes significantly to India’s exports in cashew, spices, tea, marine products, coffee, coir etc. International trade, which works on the principle of ‘comparative advantage’, provides jobs, economies of scale, much desired forex for a country and commodities to the consumers. While key issues are dealt by the Government of India, initiatives of the state government are also vital for improving exports and vitalise the industrial scenario and economy of the state. In this background, the State Government has decided to have a comprehensive roadmap ready to facilitate and support growth of exports from the state commensurate with its economic advancement thereon.

High growth export potential areas

Spices
Horticulture and Agriculture produce
Shrimp and other Marine products
Processed food products
Engineering goods
Petrochemical Products
Organic and Inorganic Chemicals
Textiles and Garments
Defence and Aerospace
Electronics and allied manufacturing
Ancillary engineering and technology
Ayurveda and Pharmaceuticals
Services including IT
Healthcare

Our Mission

To transform the state into a coveted export hub in the global export market by leveraging its inherent strengths and competitive advantages. Kerala aims to become a preferred destination for high-quality goods and services, catering to global demands. To achieve this mission, the Government of Kerala will focus on the following specific goals:

Leveraging Unique Strengths: For increasing the strength, the government aims to promote sectors & products that have a comparative advantage and establish export hubs in identified regions, thereby maximizing export potential. The State shall promote skill development and capacity building to improve competitiveness of existing export units.
Fostering Innovation: The government will foster a culture of innovation by supporting research and development, promoting technology adoption, and facilitating collaborations between industry, academia, and research institutions. By encouraging innovation-driven entrepreneurship, Kerala endeavours to create a conducive environment for the development of cutting-edge products and services that can meet global market demands
Global Competitiveness: The Government will enhance Kerala's global competitiveness by fostering a favourable business environment and improving the ease of doing business. This involves strengthening intellectual property rights protection, promoting fair trade practices, and facilitating access to trade finance and insurance. Kerala aims to build a strong brand image for its exports, emphasizing quality, reliability, and customer satisfaction, thereby positioning itself as a preferred supplier in international markets
Creating an Enabling Ecosystem: The Government will establish a robust and supportive ecosystem for export-oriented businesses. This involves streamlining administrative procedures and enhancing trade facilitation measures. The Government will focus on developing world-class infrastructure, including logistics, transportation, and connectivity, to ensure smooth and efficient movement of goods and services.

Infrastructure Support

Strengthen Export Infrastructure and Logistics:

To develop robust export infrastructure and efficient logistics systems to facilitate smooth trade processes. This includes improving transportation networks, establishing export-oriented industrial zones, enhancing port facilities, and adopting digital solutions to streamline export-related documentation and procedures.

Strengthen Export Promotion Institutions:

To strengthen the capacity and effectiveness of export promotion institutions in Kerala, as also enhancing the role of trade promotion agencies, providing training and capacity building for export promotion professionals, and improving coordination between various government departments and agencies involved in export promotion activities.

Monitor and Evaluate Export Performance:

To assess the effectiveness of export promotion measures and make informed policy decisions. By establishing a robust monitoring and evaluation framework, the policy Page | 13 aims to identify challenges, address bottlenecks, and continuously improve the export promotion ecosystem in Kerala.

Kerala Export Promotion Policy