Invest Kerala | Tourism & Hospitality

Tourism & Hospitality

Tourism and hospitality comprise vibrant industries encompassing hotels, restaurants, travel, events, and entertainment. They offer diverse career opportunities spanning entry-level to executive management, catering to various interests, skills, and qualifications. Boasting job security and growth potential, these sectors continually adapt to evolving customer demands and trends. Tourism involves leisure, pleasure, or business travel to different destinations, contributing significantly to the global economy through domestic and international tourism. It encompasses various forms like sightseeing, adventure, eco, cultural, and business tourism, engaging businesses like airlines, hotels, restaurants, and transportation companies. On the other hand, hospitality encompasses hotels, restaurants, bars, resorts, and cruise ships, focusing on creating a welcoming environment and meeting guests' needs through outstanding customer service. These industries collaborate closely, shaping experiences and driving economic development worldwide.

ESG & Sustainability

Kerala stands as a captivating tourist destination renowned for its eco-tourism ventures, enchanting backwaters, and rich cultural heritage. Globally recognized by prestigious organizations like UNESCO and National Geographic, Kerala has earned titles such as "God's Own Country" and has been prominently featured in esteemed publications like TIME and The New York Times. Its pristine beaches, serene backwaters, lush hill stations, and vibrant wildlife sanctuaries attract both domestic and international travellers alike.

Moreover, Kerala's tourism initiatives emphasize sustainability, preserving local culture and biodiversity, and pioneering innovative ventures like the newly introduced "Kerala Serviced Villas." Building upon its unique geographical features, Kerala aims to tap into its tourism potential by introducing new-age products and infrastructure developments. This includes the establishment of caravan parks through public-private partnerships, creating a database of land parcels for development, and offering dedicated loan schemes to support entrepreneurs.

Furthermore, the state encourages investments in tourism-led ancillary businesses, particularly those utilizing technology, while prioritizing environmental, social, and governance (ESG) principles for sustainable development. Enterprises offering unique technologies for waste management in caravan parks are also encouraged, ensuring adequate and safe disposal systems. Through these comprehensive efforts, Kerala solidifies its position as a frontrunner in the tourism and hospitality sectors, poised to offer unparalleled experiences to travelers worldwide.

Investment Promotion and Facilitation

Kerala, renowned for its unique geographical features, is emerging as a premier tourist destination in Asia. With its pristine landscapes and rich cultural heritage, the state is witnessing a surge in demand for new-age tourism and hospitality products. To capitalize on this potential, Kerala is introducing innovative initiatives to enhance its tourism infrastructure and promote sustainable practices. This includes the development of caravan parks through public-private partnerships and the creation of a data bank for land parcel utilization. Furthermore, the state is facilitating investment through dedicated loan schemes for entrepreneurs involved in caravan assembly and tourism infrastructure development. Additionally, Kerala is encouraging the growth of tourism-led ancillary businesses, particularly startups focusing on technology use in the sector. Emphasizing environmental, social, and governance (ESG) principles, Kerala aims to ensure the sustainable management of waste and sewage generated from tourism activities, further enhancing its appeal as a top-tier tourist destination.

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